If you look at the Internet from few years back, you’ll see that advertising was done in a way that was very similar to other types of media, like television, or actually, more like what is now in a newspaper.
You’d enter a site, and in some position you’d get to see a banner (often these were quite countless and very large), which would definitely present an ad just for whatever company was paying for advertising on your own space.
But there was one problem with this type of advertising. It really wasn’t exploiting the fact that the ads weren’t in a few newspaper, but were instead provided over the Internet.
You’ve probably noticed a lot of things like this over the pages you’ve browsed online especially when looking at an on-line shop or just searching for a anything but instead get a banner that advertises a car
While you might, at some later point want to buy a car, right now you’re looking for something else and it would’ve been surely nice if the banner were advertising a what you want, because then you would have probably clicked it.
Well that’s also what the folks at Google thought about when they came up with a huge idea. This is widely known as Google AdSense, and it’s known as a targeted advertising program
What you do as a web creator or website owner is, instead of jumping through hoops to get some banner with your site that your visitors would not even care about, you should allocate some, at the region of the screen.
How To Start With Google Adsense
To start with google adsense, You have to sign up for the Google Adsense program, then you insert a small snippet of the code google adsense gave you in your webpage and Google in-turn ensures that a banner with ad relevant to the contents of your site will appear in the location you specify.
It is rather easy for giant google to do this because Google is usually a search engine organization. It looks for the key ideas in your page, searches a database of websites to find the ones linked to whatever is definitely on your web page and present a targeted ad.
How To Qualify For Google Adsense Program
Of course, as always, google has set some increased specifications for its AdSense program, in terms of looks and functionality and also the duration your site needs to stay online and active before you get accepted. After being accepted into the program, You can’t have more than two such banners on your website and Google only inserts text in these banners.
How Does Google Adsense Pay
For every visitor that clicks on the adsense banner on your site, you get a fee. Nowadays that’s bound to happen more often with a traditional banner because people are actually interested in that banner. The good thing about Google AdSense is that all the ads in a presented banner is relevant.
This relevancy is the main element to the programs success, as well as the reason everyone remains happy. The advertiser has a relevantly placed advert, the publisher earns money from their content and Google take their cut, its really that simple.
So in the end, google AdSense is an advertising program that is unique because the ads are highly relevant to the content on your site. Anyone that wants to advertise repays Google for it. Anyone who wants to place advertisements on their site with this kind of program will go through AdSense and get paid by Google in the process.
Does Adsense Pay Through Google?
Pretty much all transactions are run through google, and the advertisers and marketers get access to statistics which help them to understand and moderate the effectiveness of their advertising campaign.
The whole process is elegant, simple and effective from anyone in the cycle, from site visitors to advertisers, and it’s really probably the reason why Google are known for their particular innovation and new thinking.
So an extra benefit is that AdSense advertising will be a lot less obtrusive than regular advertising. But this also means you should position the banner better because, it’s possible that visitors might miss it altogether.